I have 15+ years of broad B2B marketing experience, specializing in multi-channel marcom that engages, informs, and moves people to action.
Nine Best Practices for Multilingual Website Design ebook
Updated blog citing new research on travelers’ digital preferences and how micro-moments can tranform impulses into itineraries.
How to Interact with Each Generation training booklet, written by Rebecca Hefter
Sample work:
- Capturing Wanderlust: Capitalizing on Micro Moments (blogpost)
- How to Interact with Each Generation (editing and design)
- Activision Blizzard Benefits case study (copywriting)
- Using Personas to Boost Benefits Communication (ghost-written industry article)
- Translation ebook (structure & copywriting)
Additional samples available upon request. Please note much of my work has been part of proprietary materials and is not publicly accessible.
